Here is an example of storytelling through advertising. In this Ad titled the “Happiness Factory”, Coca Cola take the viewer on a journey using the vending machine to create a hidden world which explains why we enjoy coke. Its sickly sweet but but a nice example of capturing an audience and supporting one of the emotions behind the brand by showing us how the ”Fun” is created.
If you look at the New Brand storytelling Marketing Manifesto it easy to see how the concept connects out of consumer insight, metaphors and Archetypes. Also as discussed in the Right Time- Right Message post I think the factory embodies Maslow’s thinking.
